The Making of Star India
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Description
Description
When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?
More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country’s three largest media firms. Murdoch’s instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.
About the Author
Product details
- Publisher : Penguin Portfolio
- Language : English
- Pages : 240
- Edition : 2015
- Author : Vanita Kohli Khandekar
- Binding : Hardcover
- ISBN-10 : 0670090794
- ISBN-13 : 978-0670090792
- Item Weight : 299 g
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